This could apply to any business but in my case, it is based on how I operate my video production/edit business. There are several basic questions in business but in my mind the most important one is: “How do I develop great clients?” This is not the same as how […]
Marketing
Recently, I directed/DP’ed and edited a series of 3 commercials for Pinnacle Bank. They all have a “Titans Checking” theme and the spots run on several channels during TV broadcasts in this regional market. Here is the story of how it came together. I was brought into this in collaboration […]
When I was working Hank and Billy Don Burns, “Desperate Men” album to the Americana chart it came time to make the push for #1. Hank took great interest in the strategy of radio promotion and had all kinds of “creative” ideas on what to do about it. He had […]
One of my favorite Hank Cochran memories: When I was working on promoting his album, I visited his house several times. He had a songwriting lair in an attic over his garage. All the walls were covered with lyric ideas, words, etc. In his garage was an old brown Rolls […]
I checked out the release day screening of this great White Stripes documentary covering their 2007 Canadian tour at Jack White’s Third Man Records complex in Nashville. Third Man is not only a record store selling vinyl and more, but also Jack’s recording studio/soundstage where it is created from scratch. […]
As a video producer I thought I understood the meaning of the word “content”. But I guess I don’t. Well, I think I know what it means now and I don’t like it. It boils art down to a generic commodity. It tends to be used by people who are […]
I’ve been a member of the Nashville music business since the early 90’s. Let me qualify that. I’ve been working in the music business, but largely have been a resident Nashvillian outsider working in the “Americana” and AAA radio formats and non-mainstream country genres. But still, I always tried to […]